Editorial PolicyHow We Guarantee Independence & Accuracy
Our editorial policy governs every article, comparison, and recommendation on Cooling Insights. It is designed to maximise accuracy, eliminate bias, and maintain the trust of our readers.
6 Core Editorial Principles
No Paid Placement
Brands cannot pay for higher rankings, featured spots, or positive-only coverage. Editorial decisions are made exclusively by our technician team based on field data.
Field Data Over Spec Sheets
We do not rank products by copying specifications from manufacturer brochures. Every ranking requires at least one verified field test or documented service record.
Quarterly Content Refresh
All review and comparison articles are re-evaluated every 90 days. Prices updated, discontinued models removed, new models added, and durability scores refreshed.
Balanced Pros & Cons
Every product review must include both strengths and weaknesses. No product receives a recommendation without at least one documented limitation.
Full Affiliate Disclosure
All affiliate relationships are disclosed on every page that contains affiliate links. Disclosure does not influence which products we recommend or how we rank them.
Reader Correction Channel
Readers can submit corrections via our contact form. Verified corrections are published within 48 hours with attribution. We publish errata publicly.
Content Lifecycle: From Idea to Publication
Every article passes through 5 editorial gates before going live. No gate can be skipped.
Idea & Keyword Validation
Search demand verified. Topic must serve a real reader question, not just SEO volume.
Field Data Collection
Technician tests product or collects service records. Minimum 2 verified sources required.
Draft & Fact Check
Writer drafts article. Editor cross-checks all claims against field logs and consumer data.
Technical Review
HVAC technician reviews for technical accuracy. Electrical and cooling claims must be verified.
Publish & Monitor
Article goes live. Reader feedback, ranking changes, and new data trigger updates within 90 days.
Correction & Update Policy
Reader-Submitted Corrections
Any reader can submit a correction via our contact page. Corrections backed by photo evidence, meter readings, or service records are prioritised. We respond within 48 hours.
Errata Publication
Verified corrections are published as an inline update notice at the top of the affected article, with a date stamp and description of the change. We do not silently edit without disclosure.
Model Discontinuation
When a reviewed model is discontinued by the manufacturer, we update the article within 7 days to flag it and recommend the closest current replacement.
Price Volatility
AC prices fluctuate during sale seasons. We update prices weekly during Amazon and Flipkart sale periods (Prime Day, Diwali, Republic Day). Off-season prices refresh monthly.
Update Frequency by Content Type
Product Reviews
New models, price changes, service data updates
Comparison Pages
New model launches, discontinued units, tariff changes
Buying Guides
Seasonal demand shifts, new technologies
Troubleshooting Guides
New failure modes, updated repair costs
Calculator Tools
Tariff rate changes, BEE rating updates
City Guides
Tariff changes, climate pattern shifts
Affiliate Independence Guarantee
Cooling Insights participates in the Amazon Associates India and Flipkart Affiliate programs. Here is exactly how we prevent affiliate revenue from influencing editorial decisions.
Revenue Blind Ranking
Our technician team ranks products before the affiliate team assigns links. The editorial team does not know which products earn higher commissions when making recommendations.
Negative Reviews Stay Published
We have published critical reviews of products that earn us zero affiliate revenue because the manufacturer does not list on Amazon.in or Flipkart. A bad product gets a bad review regardless.
Link Assignment After Ranking
Affiliate links are added only after the editorial ranking is finalised. No product is moved up or down in a list to improve link click-through rates.
Non-Affiliate Content Majority
More than 60% of our content contains no affiliate links at all. Troubleshooting guides, calculators, technical explainers, and city guides exist purely to serve readers.
Sulaiman Sekh
Verified ExpertHVAC Expert & AC Repair Specialist
Sulaiman has 8+ years of hands-on experience in diagnosing and repairing air conditioning systems. He works with real AC units daily and ensures all guides are practical and based on real-world scenarios.